Close rate:60%
Source:Google calls only
Retainer used for ROI:$5,000/mo (ongoing)
Pilot rate:$2,500/mo (months 1–3)
Calls = exclusive inbound only
Illustrative estimates. Not a guarantee of results.
Full Projection Table
Monthly and annual revenue from Google calls at different call volumes. Three job value scenarios side by side.
Showing $8K column · tap to reveal $5K & $12K
| Extra Calls / Month | Jobs Closed | Avg Job $5K, Monthly | Avg Job $8K, Monthly | Avg Job $12K, Monthly | ROI at $5K/mo |
|---|---|---|---|---|---|
| 4 calls / mo | 2.4 | $12,000 | $19,200 | $28,800 | 2x – 6x |
| 6 calls / mo | 3.6 | $18,000 | $28,800 | $43,200 | 4x – 9x |
| 8 calls / mo ⭐ | 4.8 | $24,000 | $38,400 | $57,600 | 5x – 12x |
| 10 calls / mo | 6.0 | $30,000 | $48,000 | $72,000 | 6x – 14x |
| 12 calls / mo | 7.2 | $36,000 | $57,600 | $86,400 | 7x – 17x |
| 15 calls / mo | 9.0 | $45,000 | $72,000 | $108,000 | 9x – 22x |
| 20 calls / mo | 12.0 | $60,000 | $96,000 | $144,000 | 12x – 29x |
⭐ Highlighted row = realistic target for most markets in months 2–4. Results not guaranteed. Varies by market competition and campaign maturity.
📱 On mobile? You're seeing the $8K column by default — tap "Show all job values" above to reveal $5K and $12K, or view this page on desktop for the side-by-side comparison.
By Average Job Value
Select your typical job value to see what different call volumes mean for your revenue.
4 calls / mo
$12K
$144K / year
2x ROI
6 calls / mo
$18K
$216K / year
4x ROI
8 calls / mo
$24K
$288K / year
5x ROI
10 calls / mo
$30K
$360K / year
6x ROI
12 calls / mo
$36K
$432K / year
7x ROI
15 calls / mo
$45K
$540K / year
9x ROI
20 calls / mo
$60K
$720K / year
12x ROI
Breakeven Analysis
How many jobs do you need to close per month to cover the $5,000/mo ongoing retainer, and how few calls does that take?
At $5K avg job
1 job
= 1 month of retainer covered by 1 closed job
At $8K avg job
1 job
= ~1.6 months of retainer covered by 1 closed job
At $12K avg job
1 job
= ~2.4 months of retainer covered by 1 closed job
During the 90-day pilot ($2,500/mo), the same $5K job covers two months of retainer. At $5,000/mo ongoing, you break even on a single $5K job.
Your Market Could Be Generating These Numbers.
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